1st 6-Slide Story

Campaign Narrative: This campaign promoted Lumber Liquidators grand opening celebration in Thornton, Colorado. It included one permanent post and two 6-slide stories.

Post Reach: 42,849 Accounts // The post revealed that we expected to find hardwood floors underneath the carpet of our 1957 home. When they were not there, we installed 1,330 sq feet of hardwoods from Lumber Liquidators.

Stories Reach: 2,383 Accounts // The first story announced the grand opening event and featured photographs of our renovation. The second story featured happenings at the grand opening celebration.

Campaign Narrative: This campaign promoted Vitruvi’s diffuser and essential oils. It included one permanent post and a 3-slide story.

Post Reach: 23,794 Accounts // The post shared that I’ve thought through all the small details of our home, but forgot one crucial element…smell!

Story Reach: 841 Views // I took an interactive approach to the story and asked followers to vote on which scent I should use next. I then offered an opportunity for them to write-in ideas for combining various oils.

Campaign Narrative: This campaign promoted FinnStyle’s Labor Day Sale for 20% off their Marimekko products, plus a giveaway of two $75 online store credits.

Post Reach: 21,017 // This post featured a teapot and mug set that I selected from FinnStyle’s site. I ran the giveaway for three days, closing on Labor Day itself so that the two winners could use their code and receive an additional 20% off. 122 unique accounts entered from my post and 75 entered from FinnStyle’s post.

Campaign Narrative: This campaign promoted Caytre’s mid-century style ceramic planter. It featured two permanent posts and one 4-slide story.

1st Post Reach: 20,495 Accounts // The post featured Caytre’s planter next to our mid-century furnishings in our master. In it, I spoke about shopping for a new plant and highlighted its many features.

2nd Post Reach: 14,589 Accounts // The post featured Caytre’s planter in our entryway as a way to show its versatility. I talked about my strategy for designing with plants.

Story Reach: 734 Views // This story was filmed on the day the planter arrived in the mail. I expressed how excited I was to have a new planter and that it gave me an opportunity to purchase a new plant friend. I then showcased its many features including the quality materials, adjustable stand, and removable water plug.

4-Slide Story